Well, it’s Valentines day! Colors like red and its variant pink enter our mind. Today, we will see these colors worn frequently. However, when we wear this color, what does it say in terms of color psychology? Whether it’s a statement red dress or just a touch of red lipstick, red is one powerful color. This is what red means in fashion color psychology:
Pure Red- Pure red has always been known to captivate people.
Studies have shown that the color red can cause others to experience a faster heartbeat and breathing rate as it stimulates the nervous system. This is why it is advised not to wear red to job interviews/professional settings as this color can repel people away from you.
Pure red can either intensely attract or completely repel and be perceived as danger.
Pure red is known to increase appetite! Studies have shown that you are more likely to eat more food off a red plate than any other plate. Why do you think so many food brands use red as their brand color?
Another interesting study has also shown that athletes that wear the color red have a higher chance of winning because the opponent will be more likely to find them as a threat and dangerous.
Pink (light reds)- One will be seen as a more open person.
Without a doubt, a person wearing pink would be viewed as a more approachable person versus a person wearing pure red.
Pink, which is considered to be a light red color, and every other light red color, is associated with love, kindness, compassion, and openness.
Because pink also has the qualities of white, it can be associated with purity and innocence.
Pink may make you look like a weaker person. This is true, whether you’re male or female. So remember, putting on colors should be in moderation.
Dark Reds- It often translates into ambition, control, vigor, rage, and passion.
Additional traits as a result of the presence of black are seriousness, leadership, and confidence.
Wearing dark red elements in your clothing can make you stand out as responsible and reliable – but also bold and daring (controversy alert!).
Dark reds – especially saturated ones – symbolize... well: SEXUALITY. So, be cautious when wearing too much. Especially in combination with pure black.